The plush toy world is evolving! From livestream-driven sales to viral mascot characters, here are 6 plush toy trends to watch in 2025 — and how your brand can ride the wave.
1. Oversized, Huggable Plushies
Big is beautiful. From 80cm teddy bears to 1-meter-long body pillows, oversized plushies are winning hearts (and TikTok views).
2. Character-Based IP Plushies
Licensed plushies based on games, anime, or webtoons are huge in global markets. If you have your own IP — now’s the time to plush it!
💡 We support custom IP plush production with full confidentiality.
3. Mini Keychain Plushies
Compact, cute, and perfect for gachapon machines or KOL gifts — mini plushies (5–10cm) are ideal for impulse purchases.
4. Seasonal & Festival Plush Toys
Plushies for Valentine’s Day, Easter, Halloween, or even back-to-school themes are trending globally.
Tip: Start production 3 months in advance to catch seasonal demand.
5. Eco-Friendly Plush Materials
More customers care about sustainability. Recycled stuffing, organic fabrics, and biodegradable packaging are gaining popularity.
6. Livestream-Ready Bundles
Plush + packaging + storytelling = winning combo for Douyin, TikTok, and Instagram live commerce. We offer bundled solutions ready for camera.
📦 Want to see samples of trending plush toys? Contact us and get our 2025 Trend Catalog!